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Section > For Doctors
About Cost-Effective Marketing
A directory listing is, obviously, a form of advertising
All successful marketing efforts depend upon credibility, repetition, and longevity. Running an ad once or twice in a glossy magazine or a few times on television will generate major costs but only temporary exposure.
While Internet marketing can provide for a more consistent presentation, experience has shown that many eventual patients visit the same top sites over and over again for up to a year or more before taking action.
Short-terms bursts of advertising are thus a waste of time and money.
Our Surgeon Directory will provide a means of advertising that is more tasteful and professional than just about any other and allows you to run a prestigious and credible marketing campaign that never ends. Patients will feel more comfortable because our application process assures that only proven experts can become members.
What about PPC or "pay-per-click" search engine ads? Anyone can buy them, which means that while your campaigns there can cost thousands of dollars a month, you can display only a catchy two-line message mixed in between off-topic beauty sites and offensive spam. Between fraudulent clicks and extremely high bounce rates, your return on investment is probably much lower than you think.
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