Why Display Ads instead of PPC?
"Display ads beside an article are viewed not as obtrusive but rather
complementary to the discussion at hand and useful in locating a
specialist with related expertise."
Today's discriminating cosmetic patient seldom frequents the "default" plastic surgeon located closest to home. People understand that there are big differences between doctors' skills and interests and so are willing to invest substantial effort in selecting a specialist who offers the best solution for their particular needs.
To make your unique talents known to this motivated but limited pool of potential patients requires far more than local word-of-mouth referrals. Your marketing message needs to reach a very wide audience.
For most cosmetic surgeons, the obvious best solution is to leverage the broad reach and low cost of online marketing. However, simply having a custom website doesn't assure well-targeted traffic, especially if the site doesn't show up on the first page or two of pertinent search results.
Some doctors try to get around this obstacle by "buying their way to the top" using pay-per-click (PPC) search engine ad auctions only to learn that coaxing web surfers into clicking on a clever two-line snippet is one thing while connecting with subspecialty patients is quite another.
Today's serious web surfer has become "blinded" to long lists of ten word ads. Even PPC campaigns that cost thousands of dollars a month provide only the chance to post a catchy slogan mixed in with (and often indistinguishable from) confusingly similar-sounding offerings from off-topic beauty sites.
Besides, many of the clicks you do get with PPC mean little. After factoring in fraudulent activity and extremely high bounce rates, true return on investment is probably lower than you can imagine.
Advertising on the Asian Plastic Surgery Guide is different. People who visit us are serious about only one thing -- Asian plastic surgery-- and trust us to deliver unbiased and reliable information. Posting a display ad assures elegant and prominent exposure on a valued resource that attracts thousands of on-topic visitors every month. Display ads beside an article are viewed not as obtrusive but rather complementary to the discussion at hand and useful in locating a specialist with related expertise.
We are a one-of-a-kind site. Put simply, our on-page display ads provide a highly focused and unique means of subspecialty marketing that is more tasteful, professional, impressive, and affordable than just about any alternative.
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